Dairy Queen Vector Logo Download - AI / EPS

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The original Dairy Queen logo was simply a stylized text sign with a soft serve cone at one end. In the late 1950s, the widely recognized red ovoid design was adopted.

"DQ" became the company's official name in 2001. When the company modernized its signage and logos in late 2006, it modified the font and italicized the letters, as well as adding arced lines, an orange to represent its hot foods above and a blue one below to represent its ice cream products. Additionally, in the new design the registered mark symbol was moved to be adjacent to the letter "Q". The first overhaul of its logo in almost 70 years, the company claimed that the new logo would show brand growth and reflect the "fun and enjoyment" associated with its products. Advertising industry observers have noted that the new logo was an unneeded update of known and trusted industry brand and that its new features were distracting.


Uploaded on November 24, 2010
Last updated on November 24, 2010

Dairy Queen
United States
Corporate typeface: Interstate
Font author:
Tobias Frere-Jones

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Dairy Queen

Dairy Queen, often abbreviated DQ, is a chain of soft serve and fast food restaurants owned by International Dairy Queen, Inc. The name "Dairy Queen" is taken from the name of their soft serve product, which the company refers to as "Dairy Queen" or "DQ". The first Dairy Queen store opened in 1940 in Joliet, Illinois. The company headquarters are located in Edina, Minnesota.