In the year 2000, Cold Stone Creamery's leadership determined that they wanted to be the number one producer and seller of super-premium ice cream. They revised and updated its logos, signage and the look and feel of its store appearance while maintaining its long and well-recognized elements, such as the mark COLD STONE®, the use of cones in the logo, the signature colors red and black, and use of its signature methods of mixing ice cream that have distinguished the company and built significant goodwill. Cold Stone Creamery marketed the revised brand through wide-scale community focused public relations campaigns following a marketing roadmap that was established to direct the company through the various stages of brand development to accomplish its aspirational identity goals.

The logo has a classic color scheme for casual restaurants: red and yellow. The writing is bold with serifs, but there are a few swirls and long serifs to add interest. An inclusive circle holds a swirling ice cream cone in one of the chain's signature waffle cones. This logo might be more personal to the company if it somehow outside of the name, that is communicated the aspect that makes the company so popular the cold stone slab on which the ice cream is mixed.

Top 10 Ice Cream Shop Logos