Dairy Queen Vector Logo Download - AI / EPS

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The original Dairy Queen logo was simply a stylized text sign with a soft serve cone at one end. In the late 1950s, the widely recognized red ovoid design was adopted. The initial shape was asymmetrical, with one of the side points having a greater extension than the other, especially when matched with the Brazier sign—a similarly sized yellow ovoid, tucked diagonally below its companion. By the 1970s, both sides were more closely matched, becoming symmetrical with the 2006 update. Some of the new 1950s signs continued to display a soft serve cone jutting from the right side. "Little Miss Dairy Queen" began appearing in Pennsylvania signage in 1961. She had a Dutch bonnet, resembling the ovoid logo, with a pinafore apron over her dress and wooden shoes. A yellow trapezoid Brazier sign, placed below the red Dairy Queen logo, was developed in the late 1960s. It matched the roofline of the new store design of the era.

Uploaded on November 24, 2010
Last updated on December 6, 2011

Dairy Queen
United States

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Dairy Queen

Dairy Queen, often abbreviated DQ, is a chain of soft serve and fast food restaurants owned by International Dairy Queen, Inc. The name "Dairy Queen" is taken from the name of their soft serve product, which the company refers to as "Dairy Queen" or "DQ". The first Dairy Queen store opened in 1940 in Joliet, Illinois. The company headquarters are located in Edina, Minnesota.