Häagen-Dazs Vector Logo Download - AI / EPS

Free to download Häagen-Dazs logo vector in AI / EPS vector format. Browse to see more Häagen-Dazs related vector logos. Download Häagen-Dazs logo vector in AI / EPS format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

The name does not derive from any of the North Germanic languages; it is simply two made-up words meant to look Scandinavian to American eyes (the digraphs "äa" and "zs" are not a part of any native words in any of the Scandinavian languages). This is known in the marketing industry as foreign branding. Mattus thought that Denmark was known for its dairy products and had a positive image in the U.S. He included an outline map of Denmark on early labels, as well as the name of Copenhagen.

Daughter Doris Hurley told PBS documentary An Ice Cream Show (1999) that her father Reuben Mattus sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method, was so that the name would be completely unique and original.

The playful spelling devices in the name evoke the spelling systems used in several European countries. Another example of this branding is the renaming of the Teatro Calderón in Madrid, Spain, to Teätro Häagen-Dazs Calderón.



Uploaded on July 23, 2010
Last updated on March 4, 2011

United States

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Häagen-Dazs is a brand of ice cream, established by Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, NY in 1976 and then offered franchises throughout the United States and 54 other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. The company that sells Häagen-Dazs products in the US is located in Oakland, California.