This sandwich shop serves a warm toasty sandwich that is a far cry from the cold, deli-style fare offered by its competition. The central image is of a large capital ‘Q', drawn to emphasize the circular shape, in a red and green palette that is common in the casual dining world and perhaps hinting at red and green peppers. The name is below, followed by the tagline. The writing is square and bold, adding to the perceived strength of the company. This sandwich shop logo is successful because it distinguishes the restaurant from other sandwich shops and makes it seem like a more substantial meal.