BRITISH AIRWAYS Vector Logo Download - AI / SVG

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British Airways unveiled a new identity on June 10, 1997. This was an attempt rid themselves of a stuffy overly British image and become a truly worldwide airline. The new identity was developed with Newell & Sorrell.

A new ribbon symbol was developed, which would sit prominently at the front of the fuselage. It was called the "Speedmarque", hinting it link back to the old BOAC speedbird symbol. The typeface for the name became slightly "softer", but still retained similarities with its predecessor. The amount of blue on the fuselage was reduced in favour of more white. The shades of white and blue became brighter.


Uploaded on August 10, 2011
Last updated on August 10, 2011

British Airways (BA)
United Kingdom
Newell & Sorrell | InterBrand

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British Airways (BA)

British Airways (BA) is the flag carrier airline of the United Kingdom which is based and headquartered in Waterside, near its main hub at London Heathrow Airport. British Airways operates a second hub at Gatwick Airport and a third hub, served through its fully owned subsidiary, BA CityFlyer, at London City Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations.