The visual identity of the flag airline for the Argentine Republic, Aerolíneas Argentinas, renews Itself, so as to reflect its evolution. The condor is a bird typical of our national territory. However, the Aerolíneas condor is an indisputable part of the brand. It is not a naturalistic representation but a proper and personal symbol, designed with a particular style and instantly recognizable. Born in the middle of last century, this symbol is rescued today more than ever, more stylized and refined in a subtle and respectful manner.

The new typography of the system of visual identification of Aerolíneas stands out due to its light, modern style with pure lines and regular traits. Within the chosen family, the Neo Sans in its italic version was the chosen one for the logo, keeping its inclination, it is present in the previous logo, as a sign of advancement, drive, and a clear direction.