Procter & Gamble fought the satanic symbolism rumors until finally in the 1990s they removed the beard graphic and later moved from a graphic logo to a wordmark using just the P&G that the company has become known as in the 21st century. Little did P&G know nearly two decades ago when the company finally changed its logo that it would be one of the best things it could do in terms of building its brand. The P&G logo and brand name today are far stronger than the old name and logo were. Of course, Procter & Gamble and P&G will always mean the same thing, but in a world of Web 2.0, when people are busy and looking for shortcuts everywhere, it's great to see a brand story that could have been damaging turn out better than anyone could have hoped.

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