OLAY Vector Logo Download - AI

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The typography is slicker in both execution and intention. But I do question the strange casing of it, as it reads “OlAy.” Kind of groovy visually, yes. But all kinds of wrong grammatically. As far as indicating a change and update, the typography does its job without losing equity. In the end, this is one of those changes that goes mostly unnoticed by customers who can’t really tell what’s new or different about their favorite product but they just know something feels a little fresher and distinct — like a good hair cut, or a freshly moisturized face. And that’s no small feat.

Olay Rejuvenates


Uploaded on January 15, 2011
Last updated on January 15, 2011

P&G Procter & Gamble
South Africa
Beauty & Cosmetics
Ronald Burrage | Internal

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P&G Procter & Gamble

Procter & Gamble Co. (P&G) is a Fortune 500 American multinational corporation headquartered in Cincinnati, Ohio. that manufactures a wide range of consumer goods. P&G is credited with many business innovations including brand management and the soap opera.

Procter & Gamble was founded in 1837 by William Procter, a British citizen who emigrated to the United States. The company first sold candles.