DURACELL Vector Logo Download - AI / EPS

Free to download DURACELL logo vector in AI / EPS vector format. Browse to see more DURACELL related vector logos. Download DURACELL logo vector in AI / EPS format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

Duracell is a brand of batteries manufactured by Procter and Gamble. In 1974, the term "Duracell" was formally introduced as a brand. The name is a portmanteau for "durable cell." P. R. Mallory needed a unique brand identity and program to launch its own high-quality product.

Lippincott Mercer created the name Duracell to express the battery's major consumer benefit: its long life and also developed a logotype and distinctive copper top packaging to communicate the product's hard-working, long-lasting benefits and to provide a dramatic point-of-sale marketing tool.


Uploaded on July 10, 2010
Last updated on September 13, 2013

P&G Procter & Gamble
United States
Household Products

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P&G Procter & Gamble

Procter & Gamble Co. (P&G) is a Fortune 500 American multinational corporation headquartered in Cincinnati, Ohio. that manufactures a wide range of consumer goods. P&G is credited with many business innovations including brand management and the soap opera.

Procter & Gamble was founded in 1837 by William Procter, a British citizen who emigrated to the United States. The company first sold candles.