ups Vector Logo Download - AI / EPS
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The new three-dimensional UPS brandmark is designed to signal change while retaining the company's proud heritage. Retaining the UPS shield and replacing the package with a simplified, dynamic curve expresses the evolution of the company's services and its commitment to leading the future of global commerce.
The new brandmark is the cornerstone of a comprehensive visual identity system that includes a proprietary typeface and a new color palette designed to complement and energize brown, the company's signature color for nearly 100 years.
The new identity system was implemented across the full range of UPS touchpoints, including the company's expansive fleet of vehicles, its packaging and its entire print literature system. FutureBrand had assisted UPS with the planning, design and production of launch materials and comprehensive online brand guidelines.UPS
Uploaded on August 12, 2010
Last updated on August 12, 2010
United Parcel Service, Inc.
United Parcel Service, Inc., commonly referred to as UPS, is a package delivery company. Headquartered in Sandy Springs, Georgia, United States, UPS delivers more than 15 million packages a day to 6.1 million customers in more than 200 countries and territories around the world.
UPS is well known for its brown trucks, internally known as package cars (hence the company nickname "The Big Brown Machine"). UPS also operates its own airline based in Louisville, Kentucky where its Worldport air hub is also located.