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The new symbol replaces a highly-abstracted crown and horn (a dynamic shape contained in a static square) with an even more abstracted horn; the crown now is effectively gone. (Where previously the symbol could stand alone, the new symbol, when it isn't in use as a supergraphic, is intended to be locked to the Bpost name.) It is intentionally a starkly more "modern" expression. To quote Inge Vervotte, Minister of Public Service and Public Enterprises, "This is the culmination of major efforts to change; all employees have worked hard to prepare the company for the future. In choosing this new name and logo, this modernized bpost turned resolutely toward the future."



Uploaded on December 9, 2010
Last updated on December 9, 2010

Belgian Post Group
FF Dax
Font author:
Hans Reichel

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Belgian Post Group

The Belgian Post Group, branded as bpost since 2010 (formerly De Post / La Poste / Die Post) is the Belgian organization responsible for the delivery of mail, national and international. The Belgian Post Group is one of the largest civilian employers in Belgium. It provides a range of postal, courier, direct marketing, banking, insurance and electronic services in a highly competitive European market.