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The new symbol replaces a highly-abstracted crown and horn (a dynamic shape contained in a static square) with an even more abstracted horn; the crown now is effectively gone. (Where previously the symbol could stand alone, the new symbol, when it isn't in use as a supergraphic, is intended to be locked to the Bpost name.) It is intentionally a starkly more "modern" expression. To quote Inge Vervotte, Minister of Public Service and Public Enterprises, "This is the culmination of major efforts to change; all employees have worked hard to prepare the company for the future. In choosing this new name and logo, this modernized bpost turned resolutely toward the future."

Bpost

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Uploaded on December 9, 2010
Last updated on December 9, 2010

Company:
Belgian Post Group
Country:
Belgium
Categroy:
Service
Year:
2010
Font:
FF Dax
Font author:
Hans Reichel
Downloads:
752

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Belgian Post Group

The Belgian Post Group, branded as bpost since 2010 (formerly De Post / La Poste / Die Post) is the Belgian organization responsible for the delivery of mail, national and international. The Belgian Post Group is one of the largest civilian employers in Belgium. It provides a range of postal, courier, direct marketing, banking, insurance and electronic services in a highly competitive European market.