Tropicana 1980s Vector Logo Download - AI / SVG

Free to download Tropicana 1980s logo vector in AI / SVG vector format. Browse to see more Tropicana 1980s related vector logos. Download Tropicana 1980s logo vector in AI / SVG format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

The smooth bends and curvatures of the logotype indicate the natural nature of the product. Letter-spaced small caps are indicative of premium quality. Clean, capitalized sans-serifs are crisp and professional. Variations in font sizes are carefully selected and applied consistently.

The market situation had become confusing - with every brand of orange juice employing similar design cues, finding Tropicana was a challenge. Beginning with an intensive design exploratory, the Sterling team quickly began to isolate the orange and the straw as a key symbol for the brand.

The new design celebrates Tropicana Pure Premium’s superior quality and taste, creates a clearer shopping experience, and helped Tropicana reassert its leadership position in juices.

In February 2009, Tropicana switched the design on all its cartons to a new image created by the Arnell Group. The new image showed the actual orange juice and redesigned the cap to look like the outside of an orange. After less than two months and a 20% drop in sales, Tropicana switched back to its original design (the orange skewered by the drinking straw).


Uploaded on May 3, 2011
Last updated on May 3, 2011

United States

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PepsiCo, Incorporated is a Fortune 500, American multinational corporation headquartered in Purchase, New York, with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and cereal-based snacks, and other foods. Besides the Pepsi brands, the company owns the brands Quaker Oats, Gatorade, Frito-Lay, SoBe, Naked, Tropicana, Copella, Mountain Dew, Mirinda and 7 Up (outside the USA).