Gatorade is a brand of flavored non-carbonated sports drinks manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade beverages are formulated to rehydrate and replenish fluid, carbohydrates and electrolytes.

This classic sports drink has moved into the twenty-first century with a recognizable logo that attracts both major athletes and amateurs alike. The corporate logo design features the product name in its classic, recognizable font, written in a refreshing green that is reminiscent of grass and greenery. In the background is a bold orange lightning bolt, which is a common symbol of quick bursts of energy. The message is that the role of sports logos drink both refreshes and energizes those who choose it, which is exactly what a sports drink company would want people to believe.