NIVEA Vector Logo Download - AI / SVG

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Nivea approached Fuseproject with a unique challenge. As a ubiquitous, global skin care brand, Nivea had no cohesive design language to guide their various engagements, which led to a diluted overall brand and a confusing experience for their customers.

Fuseproject based the design and graphic language on solid ground: the heritage tin and its classic white Bauhaus-era lettering. By harkening back to a pervasive brand icon such as the blue tin, the new designs, while offering a fresh, forward facing look for the brand, is also anchored in the company’s rich history. With this new brand expression, NIVEA has a new face without losing any of its essential Nivea-ness. The overall design language is also anchored in the circular logo. Caps and closures are rethought in the blue Nivea color, with the redesigned logo embossed on the material.


Uploaded on July 24, 2013
Last updated on July 24, 2013

Beiersdorf AG
Personal Care
Yves Béhar - Fuse Project
Nivea bold

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Beiersdorf AG

Beiersdorf AG is a multinational corporation based in Hamburg, Germany, manufacturing personal care products. Its brands include: 8x4, atrix, basis, Duo, Elastoplast, Eucerin (makers of Aquaphor), Florena, Hansaplast, JUVENA, Labello Lipcare (also called 'Liposan'), La Prairie (stylized as 'la prairie'), Marlies Möller, NIVEA, SBT (abbreviated from 'Skin Biology Therapy'), Slek.