Little Chef Vector Logo Download - AI / SVG

Free to download Little Chef logo vector in AI / SVG vector format. Browse to see more Little Chef related vector logos. Download Little Chef logo vector in AI / SVG format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

This was a full rebrand. The restaurant was changing its menu, refurbishing and adding a new take away offer. With 93% recognition, the name had to stay, but everything else was up for grabs. Little Chef needed to appeal to everyone on the road, and for this to happen Venturethree had to let people know that Little Chef had changed for the good.

‘Wonderfully British’ is the idea that runs through everything. The idea was reflected in messaging with bags of personality and humour. Brought to life with big, bold typography and a colour palette ranging from mushy pea green to baked bean orange. Plus the logotype and Charlie were given a makeover and new lease of life. But he’s still instantly recognizable as Charlie - the bridge between old and new.


Uploaded on July 30, 2013
Last updated on July 30, 2013

Little Chef
United Kingdom

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Little Chef

Little Chef is a chain of roadside restaurants in the United Kingdom, founded in 1958 by entrepreneur Sam Alper, and modelled on American diners. It specialises in the "Olympic Breakfast", its version of a full english, and "Jubilee Pancakes". The restaurants are mostly located on sites on A roads and motorways, often paired with a Travelodge motel and a petrol station.