Garuda Indonesia is the national carrier for the Republic of Indonesia and one of the leading airlines in Asia. In 1985, Landor created the iconic garuda symbol, which was in use until our 2009 rebranding. Garuda, from Sanskrit meaning eagle, is a large mythical birdlike creature appearing in both Hindu and Buddhist mythology. The garuda is the country's national symbol, and thus ideal for a domestic brand.

Landor developed a look and feel based on the stylized rendering of a feather, calling it "nature's wing." The garuda wing expresses the concept of being a part of all aspects of nature—from rippling water to flower petals. The vibrant tail graphic of Garuda's refreshed identity spreads Indonesian hospitality wherever the planes go. Other brand applications were brought up to date with modern typography and sophisticated images.