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A new year and a new look for Expedia is revealed. The travel web site has unveiled a somewhat less playful logo than the one they've been sporting for the past ten years. The bright bubblegum yellow and blue colors of the old logo have been replaced with a more sombre dark blue palette. The airplane symbol is still there but in a more sophisticated stylised shape. The new logo also comes with the tagline, "Where You Book Matters." set in a somewhat mechanical "handwritten" typeface.

Paul Leonard, VP of brand marketing at Expedia says of the logo: "As before, an airplane and circular blue "globe" make up the new logo. But the plane is white, not yellow, and the whole look and feel is "less cartoonish,". We were striving for a more timeless and classic aesthetic, It's a little less whimsical and more sophisticated.

Expedia Unveils New Logo


Uploaded on July 17, 2010
Last updated on July 17, 2010

Expedia, Inc.
United States

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Expedia, Inc.

Expedia, Inc. is an American company headquartered in Bellevue, Washington that operates several travel brands including Expedia.com, Hotels.com, Venere.com, Hotwire.com, Egencia (formerly Expedia Corporate Travel), TripAdvisor, Expedia Local Expert, Classic Vacations and eLong. Expedia, Inc.’s companies operate more than 90 branded points of sale in more than 60 countries. Expedia also powers travel bookings for a number of airlines and hotels, consumer brands, high traffic websites, and thousands of active affiliates through Expedia Affiliate Network.