Barbie Vector Logo Download - AI / EPS

Free to download Barbie logo vector in AI / EPS vector format. Browse to see more Barbie related vector logos. Download Barbie logo vector in AI / EPS format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

Barbie unveiled this new logo in 2009 to celebrate the 50th anniversary of Barbie. The icon was also represented earlier.

The color pink is very prominent in Mattel's Barbie logo and supporting branding material. It is a fitting color for a toy that is marketed to little girls. The typeface compliments the color choice and helps to reinforce the brands positioning by giving the impression of a young girl's handwriting.

Color Psychology in Logo Design


Uploaded on November 12, 2010
Last updated on November 12, 2010

Mattel Inc.
United States
Toys & Games
barbie beauty

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Mattel Inc.

Mattel Inc. is the world's largest toy company based on revenue. The products it produces include Barbie dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945. Handler's wife, Ruth Handler, later became president, and is credited with establishing the Barbie product line for the company in 1959.