Acknowledging that change can be daunting, but also recognising its benefits, a new brand positioning was developed to inspire Indonesians to find new confidence in Telkom and its commitment to support their lives amidst the changes of a fast-paced technological world. To signal this progressive direction, The Brand Union created a new identity that would not only represent Telkom’s strategic transformation, but also reflect its nurturing personality. The circle and hand combination portrays a sunrise, to signal new beginnings and change, while being in touch with a world of future opportunity, and reaching out to customers and stakeholders.