Shaw Vector Logo Download - AI / SVG
Free to download Shaw logo vector in AI / SVG vector format. Browse to see more Shaw related vector logos. Download Shaw logo vector in AI / SVG format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.
In a tight competitive race with Telus, Bell and Rogers, Calgary-based Shaw Communications has launched a comprehensive rebrand, including a new long-term marketing platform, logo and corporate identity, also introduced a new mascots, Bit and Bud in 2012.
Vancouver-based agency Rethink started on the project in June 2012. The aim of the marketing platform is to emphasize Shaw's reputation for quick and friendly customer service and its strong physical infrastructure. The result, from an idea eminating from Shaw's in-house creative department, is an animated 'bot world; customers are taken inside Shaw's pipes and introduced to two delivery robots, Bit and Bud, who scurry through the pipes to deliver services to customers. Animated sequences were done by Portland, OR-based animation company LAIKA.
Used throughout the marketing platform is a new tagline: "You won't miss a thing." And that tagline and other headlines when read on the website, or in a print ad or as a super on air will be in a new custom typeface developed as part of the rebranding project. The type design work was done by Ian Brignell Lettering Design in Toronto. Shaw Pipeline is also used in the new logo. The ellipse in the previous logo was retained and revamped to look like the rounded wall of a pipe looking in — as well, perhaps as the smile from an emoticon.
Uploaded on September 13, 2013
Last updated on September 13, 2013
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Shaw Communications is one of Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services. Headquartered in Calgary, Alberta, Shaw provides services mostly in British Columbia and Alberta, with smaller systems in Saskatchewan, Manitoba, Northwestern Ontario and Hamilton, Ontario.