Bell Canada Vector Logo Download - AI / EPS

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Coinciding with its advertising campaign as part of its sponsorship of the 2008 Beijing Olympics, Bell introduced a new logo and minimalist ad style, with the slogans "Today just got better" (with emphasis on the suffix "er") in English Canada and "La vie est Bell" (a pun on "La vie est belle" — French: life is beautiful) in French Canada. The font used in Bell's marketing is a custom typeface known as 'Bell Slim', by Canadian typeface designer Ian Brignell.

"The new Bell brand is clear, bold and instantly recognizable, and the advertising that supports it tells our customers exactly what we can and will do for them," said Mr. Oosterman, Chief Brand Officer for Bell, and President of Bell Mobility.


Uploaded on June 17, 2010
Last updated on September 13, 2013

Bell Canada
Ian Brignell
Bell Slim

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Bell Canada

Bell Canada, commonly shortened to "Bell", is a major Canadian telecommunications company. Including its subsidiaries such as Bell Aliant, Northwestel, Télébec, and NorthernTel, it is the incumbent local exchange carrier for telephone services in most of Canada east of Manitoba and in the northern territories, and a leading competitive local exchange carrier (CLEC) in the western provinces. In a majority of its service territory, Bell Canada's principal competition is Rogers Communications. Bell Canada currently services over 13 million phone lines. It is headquartered in Montreal, Quebec.