Söderhavet developed a hierarchy of identity carriers. Söderhavet placed two obligatory elements at the apex: The Swedish flag, in the exact proportions and colors used since the 17th century, and the textual mark "Sverige", accompanied by a local translation for the country's name.

 On the second rung Söderhavet placed those elements which should be used if the medium allows it: A specially commissioned font face, Sweden Sans, to further differentiate the textual marks, and two principal colors — the gold and blue found on Sweden's flag.