sochi Vector Logo Download - AI

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‘’ is the first Olympic emblem that also forms a web address, creating a ‘digital’ Games logo. It has been designed to actively encourage dialogue between Russians, nations and winter sports fans – particularly youth – facilitated by Sochi 2014's online platforms.

The ‘.ru’ component is Russia’s web-domain address and signifies that Sochi 2014 is an Olympic Winter Games hosted by a whole nation, as well as the Black Sea sub-tropical city of Sochi.

The introduction of a 21st Century emblem for a digital generation reflects how the 2014 Olympic Winter Games will be accessed through PC screens, PDAs, mobile phones, televisions and other devices, in line with ever-improving internet reach, increased bandwidth and the adoption of new technologies. This can help young people to experience sport for the first time, with a view to active participation and long-term engagement with sport and Olympism.

Unique Digital Olympic Emblem Revealed by Sochi 2014 for Russia’s First Winter Games


Uploaded on January 14, 2011
Last updated on January 14, 2011

International Olympic Committee
Internal & InterBrand

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International Olympic Committee

The International Olympic Committee (IOC) is a corporation based in Lausanne, Switzerland, created by Pierre de Coubertin and Demetrios Vikelas on 23 June 1894. Its membership consists of the 205 National Olympic Committees.