sochi Vector Logo Download - AI
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‘sochi2014.ru’ is the first Olympic emblem that also forms a web address, creating a ‘digital’ Games logo. It has been designed to actively encourage dialogue between Russians, nations and winter sports fans – particularly youth – facilitated by Sochi 2014's online platforms.
The ‘.ru’ component is Russia’s web-domain address and signifies that Sochi 2014 is an Olympic Winter Games hosted by a whole nation, as well as the Black Sea sub-tropical city of Sochi.
The introduction of a 21st Century emblem for a digital generation reflects how the 2014 Olympic Winter Games will be accessed through PC screens, PDAs, mobile phones, televisions and other devices, in line with ever-improving internet reach, increased bandwidth and the adoption of new technologies. This can help young people to experience sport for the first time, with a view to active participation and long-term engagement with sport and Olympism.
Uploaded on January 14, 2011
Last updated on January 14, 2011
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International Olympic Committee
The International Olympic Committee (IOC) is a corporation based in Lausanne, Switzerland, created by Pierre de Coubertin and Demetrios Vikelas on 23 June 1894. Its membership consists of the 205 National Olympic Committees.