Red Bull gets a double dose of red in its logo and is a great color choice for a logo that represents an energy drink company. The company markets the drink as, "Red Bull vitalizes body and mind" and "Red Bull gives you wiiings!". Both of these phrases reinforce why red was an excellent color choice for the logo. By accenting the red with yellow a loosely analogous color palette is created for the brand.

This worldwide Energy drink has a logo that is derived straight from the name of the English product name "red bull." The idea for the name and logo came from inspiration that the owner Dietrich Mateschitz received during a Thailand holiday, when he tried a sweet beverage called "Krating Daeng" or "red bull."