popeyes Vector Logo Download - AI / EPS

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Popeyes Chicken & Biscuits' President and CEO Cheryl Bachelder announced the launch of a new name and look for the international fast-food chain this week. The refreshed brand identity developed by DJ Stout and Associate Julie Savasky in the Austin office is part of an overall effort to update the restaurant's image and to make it more appealing to a younger generation. Popeyes, which is known for its spicy Cajun-style fried chicken and red beans and rice, has a rabidly enthusiastic following, but the brand was beginning to look generic and tired to the fast-food loving target audience of 18- to 24-year-olds. "I've done a lot of logos," says Stout, "but nothing I've done over the years has gotten my 18- and 22-year-old sons more excited than this. They love this chicken."

The new identity emphasizes the restaurant's rich Louisiana Gulf Coast culinary heritage and distinguishes itself from the stiff fast-food competition. Stout created an evolved logotype that updates the easily recognizable word-mark originally inspired by the "dancing" letterforms used in old Popeyes comics. A simple icon based on the single dancing "P" of the original letterforms and a new crest featuring the words "Louisiana Kitchen" are designed to be additional components of the flexible identity system. The new look will be seen in restaurants and advertising promotions beginning in August.

New Work: Popeyes


Uploaded on July 16, 2010
Last updated on July 16, 2010

Popeyes Chicken & Biscuits
United States
DJ Stout & Julie Savasky

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Popeyes Chicken & Biscuits

Popeyes Chicken & Biscuits (sometimes named Popeyes Louisiana Kitchen or Popeyes Chicken & Seafood; often referred to as just Popeyes) is a chain of fried chicken fast food restaurants, owned since 1993 by the Sandy Springs, Georgia-based AFC Enterprises, which was originally America's Favorite Chicken Company. According to a company press release dated June 29, 2007, Popeyes is the second-largest "quick-service chicken restaurant group, measured by number of units", with more than 1,800 restaurants in more than 40 states, the District of Columbia, Puerto Rico and 20 countries worldwide including Turkey, China, Hong Kong, Iraq, Jordan, Kuwait, United Arab Emirates, Japan, Malaysia, Saudi Arabia, South Korea, Singapore, Canada, Jamaica, Mexico, Trinidad, Honduras, Vietnam and Panama. About thirty locations are company-owned, the rest franchised.