The 2007 merger of NYSE and Euronext resulted in the world’s first cross-border exchange group. To attract clients from competitors, NYSE Euronext needed to realize its vision to redefine exchange and lead an industry evolution.

Interbrand developed a brand strategy to support a new visual language to advance the exchange’s strategic vision. At its core is a dynamic logo that expresses collaboration and growth in a flexible, globally relatable graphic language. The animated logo emanates energy while reflecting diverse elements joining to create a point of interaction and activity. Striking black-and-white imagery conveys heritage and trust. The blue and green color palette communicates growth and optimism, while uncommonly light hues convey commitment to transparency.

The synchronized global launch was on May 14th, 2012.