Munich Airport, or Flughafen München as it’s known in German, turned 20 in 2012 by handling almost 40 million passengers that year as the seventh busiest airport in Europe. While the “M” in its logo was widely regarded as a strong, clearly recognizable and effective symbol, the airport authority realized the brand lacked a clear positioning and needed to raise its profile. The basic shape of the new logo pays tribute to the classic “M” but now highlights the idea of connection. The visual element that gets to the heart of Munich Airport’s new strategy: The right stroke in the letter “M,” which serves as a connector and conveys the brand idea in its purest form. The colors palette symbolizes the multifaceted experiences offered at the airport with a sophisticated look and feel. Silver or white can be added to enhance these color accents in order to evoke emotions ranging from refined to vibrant, depending on the purpose of the communication and the platform on which it appears.