The logo reflects the consumer-friendly approach the company embraces. In order to match Logitech’s corporate culture, the current logo has been designed to be humanistic and expressive.The key element of the logo is the central eye.  The logo represents a camera the blue part is the body the black squiggle is the eye piece and the lines surrounding it indicate it viewing something as Logitech was first popular for their webcams. This represents Logitech's never-ending focus on  customers, both internal and external.