The company name “Asus” is derived from the word “Pegasus”, the immortal and reverent winged horse in Greek mythology. Pegasus is a symbol of wisdom and knowledge. The Asus logotype is a modernistic interpretation of the company’s origins and is highly recognizable and visually distinctive. The Asus logo very cleverly personifies the power, purity and adventurousness of the mystical creature. It is widely considered to be one of the best known logos in technology industry.