John Deere Vector Logo Download - AI / EPS

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In 2000, John Deere unveiled the latest evolution in the trademark, the eighth such logo in the company's history. The updated mark is true to the strong positive associations inherent in the revered John Deere name and symbol. Yet its sharpened antlers, angles, muscularity and attitude give the trademark an energized and dynamic edge. Coincidentally, after being perceived for decades as the "leaping deer", this latest version, for the first time, actually illustrates the deer pushing upward rather than heading toward a landing position — a positive attribute noticed almost unanimously by all who participated in the recent identity review, research, and approval process.


Uploaded on July 29, 2010
Last updated on July 29, 2010

Deere & Company
United States
Trade Gothic
Font author:
Jackson Burke

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Deere & Company

Deere & Company, usually known by its brand name John Deere, is an American corporation based in Moline, Illinois, and the leading manufacturer of agricultural machinery in the world. Deere and Company agricultural products, usually sold under the John Deere name, include tractors, combine harvesters, balers, planters/seeders, ATVs and forestry equipment. The company is also a leading supplier of construction equipment, as well as equipment used in lawn, grounds and turf care, such as ride-on lawn mowers, string trimmers, chainsaws, snowthrowers and for a short period, snowmobiles.