Jaguar Vector Logo Download - AI / SVG

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Along with its new marketing and ad campaigns Jaguar's done a number on its logo: both the Leaper and the typeface have been reworked. The icon gets a metallic fill and shadow, the type gets wider and shorter, while its metallic look mimics the jewelry on vehicles like the XJ.

Jaguar said that "the dramatic alteration, including significant changes to the brand symbols of the 'leaper' and 'growler,' is the most extensive change Jaguar has made to its visual identification in 40 years."

Jaguar had the practically the same transformation to its logo applied in 2002. In 2002 when Jaguar was under Ford ownership, Ford sought to revamp both its and Jaguar's logos. It chose a firm called The Partners to freshen the designs, and the result added a metallic burnish to the standard form of the Jaguar logo that had been in use for decades.

Jaguar's new logo receives mixed review

Uploaded on October 23, 2013
Last updated on October 23, 2013

Jaguar Cars Ltd.
Stainless Extended
Font author:
Cyrus Highsmith

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Jaguar Cars Ltd.

Jaguar Cars Ltd., better known simply as Jaguar, is a British luxury car manufacturer, headquartered in Coventry, England.

Jaguar was founded as the Swallow Sidecar Company by Sir William Lyons in 1922, originally making motorcycle sidecars before evolving into passenger cars. The name was changed to Jaguar after World War II due to the unfavourable connotations of the SS initials. Following a merger with the British Motor Corporation in 1968, subsequently subsumed by Leyland, which itself was later nationalised as British Leyland, Jaguar was listed on the London Stock Exchange and became a constituent of the FTSE 100 Index until it was acquired by Ford in 1989. Jaguar also holds Royal Warrants from HM Queen Elizabeth II and HRH Prince Charles.