Bugatti’s pearl-framed oval logo has been badging all of the brand’s cars since 1909. The symbol is adorned by 60 pearls alongside the oval shape and has the stylised initials of the company’s founder, Ettore Bugatti, in the centre, with the word “Bugatti” simply yet elegantly written underneath them. The pearly logo transpires elegance, exclusiveness and uniqueness of character, which one can relate to Bugatti’s own independent and luxurious character.

The new corporate logo design is supposed to convey the message that Bugatti goes beyond engineering and technology, it speaks of the automotive pioneering spirit with eloquence.