International fair play campaigns are one of the most effective means by which FIFA seeks to strengthen the ethical basis for football and for sport as a wider concept. A new Fair Play logo was introduced in 1993, together with a new trophy awarded at FIFA competitions and annually to an individual or a group, to stimulate awareness of how the dynamics of football are directly related to the elegance fundamental to all sporting endeavour. The world's top teams and players have a responsibility as role models for young people taking up the game, and FIFA has acknowledged this fact by obliging all the players in the World Cup finals and other FIFA events to sign a Fair Play Declaration. Ten years since it was first launched in 1993, the fair play logo has evolved to incorporate a slogan giving it even more impact: "My Game is Fair Play". This evolution is not mere words but represents FIFA's renewed commitment towards fair play and a greater sense of responsibility towards the pressing social causes of modern times.

fifa.com