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Diadora's recognition of the growing importance of sports to the footwear industry was highlighted by the adoption, in 1966, of a new logo. Called the "five balls" logo, the company's new identifying mark was specifically designed to evoke the five rings of the Olympics symbol. This logo had a soft rounded look to it with the letters all in lower case. The font was rounded and their logo detail was placed above the o.

Uploaded on May 24, 2010
Last updated on May 24, 2010

Diadora SpA

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Diadora SpA

The birth and growth of DIADORA is closely related with the history of Italy. MARCELLO DANEL founder of the home is the time in Italy during World War I army depot footwear, shoe-making technology after the war here will be preserved and developed. DANIELI inherited the tradition of home-made shoe technology and innovation, and finally in 1948 to establish in their own brand-DIADORA. .

Helped by his wife, Danieli managed to successfully launch his first product, mountain climbing boots. During the 1950s, a reputation for excellence and quality helped the company grow and become a familiar name throughout the Italian market.

Diadora is the Latin name for the city of Zadar, Croatia.