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In 2009, which is a big year for YVES ROCHER, Yves Rocher, founder of the cosmetics brand that carried his name, died in Paris at 79. At meanwhile,  Yves Rocher has also unveiled its new brand identity and store concept. The Yves Rocher calls its new retail design the "Atelier of Botanical Beauty," a concept that includes the division of the store into three distinct areas. The rebranding and store redesign projects were spearheaded by French agency Saguez and Partners, with assistance from M&C Saatchi GAD, also of France.

Uploaded on August 18, 2010
Last updated on October 20, 2010

Yves Rocher
Beauty & Cosmetics

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Yves Rocher

Yves Rocher is a worldwide cosmetics and beauty brand, founded in 1959 by the French entrepreneur Yves Rocher (1930 - 2009) and based in La Gacilly. The company is present in 88 countries on five continents and employs 13,500 personnel, excluding more than 215,000 through additional indirect jobs.