By the root of the matter, as early as 1964, the standardization of the smaller leaves and long-stem roses appeared in Lancome ads and logo on all packaging. To remove the leaves in 1974, has become more sophisticated designs. By 1990 the 60's still used by Rose Lancome products appear on the packaging and advertising, but also because of the different product categories to make the Rose show different colors, white for skin care, red or purple for the cosmetics, yellow for the sun supplies, which makes this the status of Rose has been further strengthened. Starting in 2000, Rose became a part of the overall VI Lancome and promotional activities with the different changes, widespread advertising, POP, packaging, decoration and so on several levels.

Other source: Lanc Typography Redux