SAP Vector Logo Download - AI / EPS

Free to download SAP logo vector in AI / EPS vector format. Browse to see more SAP related vector logos. Download SAP logo vector in AI / EPS format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

In 2000, SAP hired Martin Homlish to transform marketing worldwide and spearhead a strategic branding initiative. Homlish's challenges were to align the organization and communicate the brand consistently, as well as to build a brand strong and flexible enough to continually support changing business objectives. Homlish established SAP Global Marketing, based in New York City, and launched a comprehensive effort to build a powerful global brand.

This effort has produced impressive results for SAP. According to BusinessWeek's annual brand rankings, the value of the brand rose $2.86 billion, or 46 percent, between 2000 and 2005, making SAP the only software company to gain brand value for five years in a row.

www4.gsb.columbia.edu

We increased the presence of the SAP logotype inside the blue square, thus implying increased stature of the brand. We also added "smile" to the logo, through a new curved crossbar in the letter "A," reinforcing the friendly, approachable personality of SAP.

Reinvigorating the SAP Brand

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Uploaded on July 10, 2010
Last updated on July 10, 2010

Company:
SAP AG
Country:
Germany
Categroy:
Software
Designer:
Martin Homlish
Year:
2000
Font:
SAP sans 2002 Bold
Downloads:
806

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SAP AG

SAP AG is a German software development and consulting corporation, which provides enterprise software applications and support to businesses of all sizes globally. Headquartered in Walldorf, Germany, with regional offices around the world, SAP is the largest software enterprise in Europe and the fourth largest software enterprise in the world as of 2009. The company's best known product is its SAP Enterprise Resource Planning (SAP ERP) software.