MUSEUM OF LONDON Vector Logo Download - AI / SVG
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The Museum of London, established in 1976, chronicles the history of the city of London from prehistoric times and from the eighteenth century to today. Currently undergoing a £20.5 million renovation aimed to open in 2010 and, leading up to that moment, the museum has begun phasing a new identity that will brand the main museum, as well as two related institutions, the Museum of London Docklands and the Museum of London Archaeology. The new look has been designed by London-based Coley Porter Bell.
Even though the shapes being so organic make the institutions look more like natural history museums, I really like the idea of using the growing geographic area of London as a way to represent the content and mission of the museum and I think the execution verges on good with the possibility of crossing over to clunky. The typography is simple and confident but the placement feels too forced and obstructing, but nothing too offensive. The sub-brands are also properly done, although the way they barely touch the blobs is neither here nor there. Overall, I think the complaints do not outweigh the overall concept, and from the look of the web site and even the favicon, it looks like this identity can be applied and extended in interesting ways.
Uploaded on March 9, 2011
Last updated on March 9, 2011
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Museum of London
The Museum of London documents the history of London from the Prehistoric to the present day. The museum is located close to the Barbican Centre, as part of the striking Barbican complex of buildings created in the 1960s and 70s as an innovative approach to re-development within a bomb damaged area of the City. It is a few minutes' walk north of St Paul's Cathedral, overlooking the remains of the Roman city wall and on the edge of the oldest part of London, known as the City, now the financial district. It is primarily concerned with the social history of London and its inhabitants throughout history. The museum is a non-departmental public body.