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Monday, 02 March, 2009, The FA revealed a new version of its iconic ‘Three Lions' Crest - the visual identity of The FA and England teams. The new design takes its inspiration from the 1948-49 Crest.

The iconic 'Three Lions' Crest has been refreshed to give greater visual standout in today's digital environment. It draws directly from the significant heritage the Crest embodies - namely the College of Arms version commissioned by The FA in 1948. It is the first time in seven years The FA has made changes to its Crest. It includes redrawn Three Lions, more authentic-looking Tudor roses and a new colourway for the England Crest - lighter blue - to differentiate it from the previous version and enhance its on-shirt presence.

Extensive research was conducted by The FA with different groups before the design changes were undertaken in-house. The aim was to establish what ‘The FA' and ‘England' represent in people's lives, and to gain a greater insight into the sense of national identity the ‘Three Lions' can deliver.

The FA's Group Commercial Director, Jonathan Hill, commented: "We have taken great care in updating The FA's ‘Three Lions' Crest. The new designs have been modernised for today's digital world, whilst also ensuring that they reflect the rich heritage and traditions of the Crest - particularly the 1948-49 version."


Uploaded on June 4, 2010
Last updated on December 18, 2010

The Football Association
United Kingdom
The FA caps
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The Football Association

The Football Association, also known as simply The FA, is the governing body of association football in England and the Crown Dependencies of Jersey, Guernsey and the Isle of Man. It was formed in 1863, and is the oldest national football association. Based at Wembley Stadium, London, it is responsible for overseeing all aspects of the game of football in England, both professional and amateur.