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7-Eleven in Australia sell pre-prepared food such as sandwiches, wraps, pies, sausage rolls under their proprietary brand 'munch' delivered fresh into stores daily.

FutureBrand developed the Munch name to convey the brand essence of ‘yum to go’, mirroring Slurpee as a fun way to describe active enjoyment. The highly distinctive munch wordmark was designed to convey the idea of easy portability in the form of a handle with a fun personality portrayed via the ‘munching’ mouth of the “C” character. A strong, contemporary palette of natural food colours was designed to stand out from the in-store clutter and support large scale photographic imagery of fresh food to evoke a clean, good quality feeling.

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Uploaded on December 11, 2010
Last updated on December 11, 2010

Company:
7-Eleven
Country:
Australia
Categroy:
Food
Designer:
Future Brand Melbourne
Year:
2007
Downloads:
187

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7-Eleven

7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co. of Japan.