The new Intelsat icon was created in 2001, and Siegel + Gale redesigned the logotype in 2006.

The Intelsat brand imagery is bathed in color, referencing interstellar phenomena like the Northern Lights and Aurora. The positioning "Closer, by far." was developed to express the enhanced professional, economic and cultural relationships between employees, customers, and the world at large..people, information, and business golas are brought closer by technology and assets flying hundreds of miles above the earth's surface.

Intelsat's refreshed logotype is not just contemporary. It is space-age and so is the positioning.