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France Telecom unveiled its new branding, including a new logo and visual identity to be applied in its worldwide communications in 2000. Revolving around the "&" symbol to promote close relations, France Telecom's new branding reflects the international carrier's commitment to innovation and service for its consumer, business and carrier customers, in a competitive environment transformed by the Internet and mobility.

International tests have confirmed that the new logo is attractive, strong and universal. Respondents felt its warm colors and dynamic typeset convey the spirit of the new economy.

France Telecom Unveils Its New Branding

Uploaded on October 28, 2010
Last updated on December 14, 2010

France Télécom S.A.

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France Télécom S.A.

France Télécom S.A. is the main telecommunications company in France, the third-largest in Europe and one of the largest in the world. Its headquarters are in Place d'Alleray in the 15th arrondissement of Paris. Up to 1988, France Télécom was known as the Direction Générale des Télécommunications, a division of the Ministry of Posts and Telecommunications. It became autonomous in 1990. It was privatized by Lionel Jospin's Plural Left government starting in January 1, 1998. The French government, both directly and through its holding company ERAP, continues to hold a stake of almost 27% in the firm.