apollo (tyres) Vector Logo Download - AI / EPS
Free to download apollo (tyres) logo vector in AI / EPS vector format. Browse to see more apollo (tyres) related vector logos. Download apollo (tyres) logo vector in AI / EPS format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.
Marketing director Avik Chattopadhyay knew that because tires are commodities, brand would be the key. Apollo's name was functionally strong, but its old 'unending road' symbol was not up to the challenge. When it came to creating a new brand for Apollo Saffron was invited to submit a proposal amongst a number of larger international branding firms. Saffron responded best and Apollo began work with them.
Saffron responded with an elegantly simple wordmark based on wheels, and no single symbol — instead, a vibrant pattern of wheel shapes in hot Indian colors. As CEO Neeraj Kanwar said in launch memos, "We want to stand out from others. After all, we are not like them. We are young, ambitious, Indian and proud of it. Therefore, we decided to introduce a bit of colour, wit and fun into the representation of the Apollo identity -- a brand for each one of us. Enjoy the ride ahead."
In addition to the visual system (the wheel patterns, a colour palette and the Flama type family), Saffron developed a clever system to associate of the various 'wheel' weights and colours to Apollo's product range. The purples for example represent radial tyres, ranging (in thickness of gray) from agricultural through heavy truck, light truck, and SUV, to passenger.
Uploaded on November 27, 2010
Last updated on November 27, 2010
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Apollo Tyres Ltd
Apollo Tyres Ltd is a tyre manufacturer in India, with annual revenues of over US$ 1.2 billion (2007-08). It was founded in 1976. Its first plant was commissioned in Perambra in Kerala state.