Viking direct Vector Logo Download - AI / SVG

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Lippincott's new identity for office supplies company Viking uses doodles in an attempt to link the brand to office life.

Lippincott's UK office helped Viking reposition itself in a market dominated by discounting and free gifts to buyers. As part of that, a new identity system was introduced based around the idea of the doodle - something, Lippincott reasoned, that many people associate with being at work.

Thus the new, redrawn logo is matched with a doodle drawn, apparently, by Lippincott creative director Lee Coomber.

Doodle direction for Viking

Uploaded on December 7, 2011
Last updated on December 7, 2011

Office Depot
United Kingdom

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Office Depot

Office Depot is a supplier of office products and services. The company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, printing, document reproduction, mailing and shipping. It is headquartered in Boca Raton, Florida.