The logo is a different matter. Because the V and Z compete for both attention and esthetic influence, the mark itself is cluttered; it tends to degrade rather than enhance anything it appears on. A lesser concern: consistency is problematic, in both shape and color. In horizontal spaces, the V moves to the left, resulting in a different shape and relationship. Red and black look great on a white field (like the trucks) but in reverse, the mark collapses: the white forms 'pop' while the red ones recede, leaving us with 'veri on.' For reverse applications, the all-white version works better.