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Truvia Vector Logo Download - AI / SVG

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Free to download Truvia logo vector in AI / SVG vector format. Browse to see more Truvia related vector logos. Download Truvia logo vector in AI / SVG format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

Pentagram worked with Cargill and The Coca-Cola Company from the beginning to develop Truvia™’s brand attributes. The graphic identity, designed by Paula Scher with Lenny Naar, emphasizes the product as natural, pure and authentic, employing a color palette of green and white, elements of transparency and rounded, organic shapes. Lightness and transparency are a major part of the brand, and the letterforms of the logotype overlap in different shades of green that give the appearance of something natural and organic. The identity is markedly different from the synthetic appearance of brand competitors like Equal, NutraSweet and Sweet ‘N Low.
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Uploaded on January 6, 2012
Last updated on January 6, 2012

Company:
Cargill, Incorporated
Country:
United States
Categroy:
Food
Designer:
Paula Scher & Lenny Naar | Pentagram
Year:
2008
Downloads:
819

Select available file format to download Truvia vector logo or Truvia vector file.

Truvia 2008 AI downloadDownload284k Truvia 2008 SVG downloadDownload8k

Cargill, Incorporated

Cargill, Incorporated is a privately held, multinational corporation based in Minnetonka, Minnesota. Founded in 1865, it is now the largest privately held corporation in the United States in terms of revenue. Some of Cargill's major businesses are trading, purchasing and distributing grain and other agricultural commodities; trading in energy, steel and transport; the manufacture of livestock and feed; producing food ingredients such as starch and glucose syrup, vegetable oils and fats for application in processed foods and industrial use. Cargill also operates a large financial services arm, which manages financial risks in the commodity markets for the company.

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