TOPAZ Vector Logo Download - AI

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To plan, name and design a completely new brand, Murray's team hired CBX (aka Coleman Brandworx in New York), experienced in designing retail environments for Chevron and others.  CBX generated 'tons of name ideas' but found nothing available that felt better than Topaz. CBX then designed a strong focal symbol... playful, rather than corporate... not trying to out-green BP's flower-star, yet with a natural feel, somewhere between a sun and a sunflower, with a little Irish in it too.
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Uploaded on December 29, 2010
Last updated on December 29, 2010

Company:
Topaz Energy
Country:
Ireland
Categroy:
Energy
Designer:
David Weinberger CBX
Year:
2008
Downloads:
819

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Topaz Energy

Topaz is an Irish petroleum retail chain, operating all over Ireland. The legal entity was formed in 2005 and previously traded under the Statoil and Shell brands, until 2008 when the "Topaz" brand replaced both in Ireland, partly due to the Corrib gas controversy. It is also the largest supplier of home heating oil in Ireland. It is a subsidiary of Ion Equity Limited, a venture capital company that also used to own SWS Group and USIT.