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The Hudson's Bay stores have used three different banners. Prior to 1965, the stores used the full name of the parent company. In 1964, the company acquired the Morgan's department store chain in central Canada and by 1972 had rebranded its stores as Bay stores, allowing the chain to expand into Montreal, Toronto, Hamilton and Ottawa. In 1965, the retailer rebranded as "The Bay" and hired Lippincott & Margulies to design a shorter logo, The new logo for "the Bay" was modelled on the Morgan's logo. In 2013, the store reverted its branding to the more historic "Hudson's Bay".

Uploaded on May 30, 2013
Last updated on May 30, 2013

Hudson's Bay Company

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Hudson's Bay Company

The Hudson's Bay Company, abbreviated HBC, or "The Bay" ("La Baie" in French) is the oldest commercial corporation in North America and one of the oldest in the world. A fur trading business for much of its existence, today Hudson's Bay Company owns and operates retail stores throughout Canada and the United States including Hudson's Bay (formerly The Bay), Zellers, Home Outfitters and Lord & Taylor. The company head office is in the Simpson Tower in Toronto, Ontario.