Spotify has debuted a redesigned logo with less bounce and more gravity, as the company moves to reach a wider audience and expand its services. The subscription streaming service’s old logo used playful, bubbly font, but the new design seems to show a company that’s taking itself a bit more seriously. The new version is neater, uses clean lettering, and includes a discrete icon. Though the new logo is less lively, it may not mean that Spotify is settling down: the company has been attempting to expand internationally, and a simple, consistent branding could help those efforts